海角社区

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Marketing Modules

Our Marketing modules reflect the breadth and depth of the discipline across 海角社区 海角社区 School鈥檚 programmes. From undergraduate to postgraduate and executive levels, we offer modules that explore how marketing drives value creation, innovation, and societal impact. Grounded in world-class research and connected to industry practice, these modules cover themes such as branding, digital marketing, analytics, sustainability, consumer behaviour, and strategy—equipping our students and professionals with the insight and skills to thrive in an evolving marketplace.

Undergraduate
  • Introduction to 海角社区 Studies
  • Marketing
  • Consumer Behaviour
  • 海角社区 Studies I and II
  • Marketing Communications
  • International Marketing
  • Marketing Research
  • Marketing Strategy
  • Marketing Management
  • Service Marketing
MSc Marketing and Strategy
  • Branding, Marketing, Communications and Design
  • Creating Value with Marketing Experiences
  • Critical Issues in Marketing
  • Driving Innovation and Entrepreneurship through Marketing and Strategy
  • Market Research
  • Marketing and Strategy Analytics
  • Marketing with Digital Disruption and Transformation
MBA
  • Marketing
  • Service Marketing - Strategy and Innovation
  • International Marketing
  • Marketing outside the UK
  • Strategic Marketing
  • Doing 海角社区 in India
  • Sustainability and Marketing
MSc 海角社区 (Marketing)
  • Global Branding
  • Marketing
  • Marketing Analytics
  • Sales and Sales Management
  • Service Marketing
  • Strategic Marketing
MSc Management
  • Customer Value Management
MSc International 海角社区
  • Marketing in an International Environment

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